Background & Objectives
WNDRLND.co.uk is a small business based in North London offering an online curated jewellery boutique. The brand’s main social media platform was Instagram.
Their objective was to drive awareness of the brand on social media.
Marketing Services Delivered
A comprehensive social media strategy was developed including:
Audit of existing channels, selection of Twitter and Instagram as optimal channels for driving brand awareness, creation of user persona profiles to identify ideal customers, development of tone of voice for strong visual and social identity and identification of relevant social media influencers in the jewellery and fashion space.
This led to the creation and implementation of a dedicated social media marketing campaign entitled #UncoverYourTreasure, taking the audience on an adventure to discover WNDRLND and its unique mix of jewellery designers and pieces.
The campaign was executed by deploying an optimal posting plan using Hootsuite for scheduling and KPI setting to track progress and results. A bespoke content strategy plan was implemented including relevant external content sources, selected paid-for advertisements and influencer engagement as well as curated content including blog posts and a customer competition, #LittleTreasures.
Twitter: Impressions: +2129%, Engagement Interactions: +1266%, Followers: +11%, Social Media Referrals (click throughs to WNDRLND website): +2600%, Engagement Rate: 2.3%
Instagram: Impressions: +200%, Engagement Interactions: +106%, Social Media Referrals (click throughs to WNDRLND website): +67%, Engagement Rate: 11%