Background & Objectives
YAWN is a British, luxury sleepwear brand based in London, offering beautiful products to help the (slightly frazzled!) modern woman to relax.
Their objectives were to focus and refine their marketing plans in order to deliver annual revenue targets and grow the business organically.
Marketing Services Delivered
An On-Site Consultancy Day comprising:
A review of the brand’s existing presence and marketing activities, on- and offline.
Discussion and advice on marketing budget choices in context of the brand’s overall financial and business goals.
Brainstorming actionable campaign, promotional and content ideas around product launches to create an impactful marketing plan.
Advice on ‘where to play’ strategic choices, including on- and offline channels.
Input on branding choices including creative look and feel.
Follow up Power Hour calls to support the team with specific projects and general marketing advice.