MARKETING

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3 COMMON SOCIAL MEDIA MENTAL BLOCKS AND HOW TO OVERCOME THEM

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3 COMMON SOCIAL MEDIA MENTAL BLOCKS AND HOW TO OVERCOME THEM

Over the past seven years, I have lost count how many times I have heard the following three phrases from small business owners, startups and solopreneurs.

These are real and very common barriers that hold small businesses back from leveraging the large and effective opportunities that social media offers for building awareness of businesses.

In this month’s blog, I provide some ideas as to how small business owners can view these challenges differently and start to make social media really work.

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HOW TO USE AWARENESS DAYS IN YOUR MARKETING

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HOW TO USE AWARENESS DAYS IN YOUR MARKETING

Awareness Days (or Weeks or Months) were originally set up by charities and businesses to draw attention and support for their causes.

The growing popularity of Awareness Days means that today, they seem to cover everything you could possibly think of, ranging from specific health conditions such as World Cancer Day, to broader topics such as National Apprenticeship Day, through to the most bizarre of days such as Lost Sock Memorial Day!

Here are some suggestions on the best ways in which to use Awareness Days in your content marketing in order to remain relevant and authentic, and drive engagement and conversation with your target audiences.